LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan .
LinkShare boasts that it has created the largest network of affiliate partners of any program provider—over 10 million partnerships—in addition to becoming the first affiliate network provider to achieve sustained profitability. LinkShare also lays claim to being a pioneer in online affiliate marketing. The LinkShare network is touted by the company as the largest pay for performance affiliate marketing network on the Internet
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